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How Halara uses machine learning to make just the right amount of activewear

Inside Retail

Halara is a fast-growing athleisure and lifestyle brand founded in October 2020 by Joyce Zhang, a technologist who previously led algorithmic projects at tech-centered companies like Microsoft and Hulu. Another factor behind the brand’s success is its social media presence.

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Social creatures: How Alya Skin built their brand on Instagram

Inside Retail

Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their brand to the world. Today, the cult beauty brand is globally recognised for its Pink Clay Mask, which proved wildly popular among beauty junkies on Instagram.

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Behind the rise and rise of Aussie designer furniture brand Sarah Ellison

Inside Retail

The collaboration, which launched globally on Thursday, heralds Sarah Ellison’s ambitions to move beyond its current status as a cult “Instagram brand” to become a global name that is synonymous with iconic furniture design, like Eames. . Without social, we’d be a very different business,” he said. “It

Design 244
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TikTok versus Instagram: Who is dominating social commerce in 2022?

Inside Retail

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. Live shopping, or purchasing products during a livestream, was a small part of that. However, both are growing trends, projected to reach $US45.7 billion in sales in 2022.

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Social Media Presence For Small Retailers – 7 Tips, Tricks & Best Practices

RetailMinded

You guessed it — a strong social media presence! With everyone glued to their screens these days, it’s more important than ever for small retailers like you to make an impact in the online world. Choose the Right Platforms You should also choose the best social media platforms for your small retail business.

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Why retail media has become the next big tool in performance marketing

Inside Retail

The assets and opportunities of retail media include websites, EDMs, apps, in-store media – such as aisle-end or on-shelf displays and radio or TV – along with retailers’ social-media channels like Facebook, Instagram, TikTok, Pinterest, YouTube, Snap and LinkedIn, and online platforms like Google Search and Google Shopping.

Marketing 277
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How Vestiaire Collective’s new initiative drives fashion activism

Inside Retail

Global luxury resale platform Vestiaire Collective is about to unveil a new initiative this week called Collective for Change, a series of monthly conversations around sustainable fashion and inclusivity taking place on Instagram Live. The business has offices in Paris, Hong Kong, Singapore, New York and a technology hub in Berlin.

Fashion 246