Greater Group

JULY 27, 2023

Relate these common words to the company branding and the needs of the target market. In selecting materials and finishes for the fitout, for instance, the fitout provider will consider not just colour and other aesthetics but branding and the target market as well as budget, sustainability and function.

Strategy 52

Strategy Design Layout Target Market 52

Greater Group

JUNE 9, 2023

Such a concept would then be executed by incorporating elements of biophilic design throughout the retail space such as earth colours and organic materials. The way a brand wants to engage with customers and vice versa has a direct impact on the retail design concept as a whole and store layout in particular. Analogous blues.

Concept 52

Concept Retail Design Layout Design 52

Quarter 20

SEPTEMBER 27, 2017

When we look at how retail strategy has changed in the last 20 years, the transition has been remarkable. Customers order from their phones, quickly compare prices and features online, and are constantly barraged with targeted marketing based on the choices they make online. Engage the five senses.

Design 52

Design Engagement Target Market Display 52

Greater Group

MAY 21, 2023

Read each case study carefully and look for multiple quality photos of each fitout, whether it showcases a retail space , office space planning or other commercial use. Check whether the objectives of each space were mentioned and whether they were met by the design.

Planning 52

Planning Space Management Other 52

Creative Displays Now

NOVEMBER 8, 2021

Although there’s no right or wrong retail store design, the layout that a retail store follows should be focused on its target market, optimizing its space and showcasing its products. When compared to other styles of store layouts, free-flow is the most likely to produce an experiential retail space.

Layout 98

Layout Flow Display Merchandising 98

Greater Group

JUNE 25, 2023

This is because ingredients such as lighting and visual merchandising each have a crucial role to play in attracting customers to a retail space and persuading them to make a purchase. Imagine the immensity of the impact of a fully developed, well-wrought commercial retail interior design with all of the finest secret ingredients.

Interior Design 40

Interior Design Interior Design Visual Merchandising 40

Rose

MARCH 24, 2020

Tickling the senses has always been a piece of the visual merchandising experience; just think of that candy store sending sugary scents throughout the retail space and the entryway to lure customers and whet their appetites. Extreme Personalization. Appealing to All Five Senses.

Visual Merchandising 64

Visual Merchandising Merchandising Art Display 64

Inside Retail

JANUARY 8, 2024

From Shein to Chanel, Skims to Supreme, more and more retailers seem to be investing in temporary brick-and-mortar locations, more commonly known as pop-up shops. The use of temporary retail spaces is certainly not a new concept, it has been around for centuries. But the term pop-up is relatively recent.

Engagement 130

Engagement Shopping Artistic Marketing 130

Greater Group

MAY 22, 2023

Minimalism and Streamlined Aesthetics Much like the individuals behind them, companies will differ in terms of personality and the way they communicate with their target markets. Greater Group is a multi-disciplinary global retail design agency. The same principle applies for using textured industrial design elements.

Interior Design 52

Interior Design Design Trends Interior Space 52

Mike Anthony

JULY 26, 2022

That puts pressure on retailers, who will in turn put pressure on suppliers. If there is too much retail space to justify the diminished sales performance, so something has to give. Experiential Retail to the rescue? And so we have the idea of ‘experiential retail’. Marketing to shoppers isn’t about ‘experience’.

Marketing 105

Marketing Promotion Target Market Flow 105

Greater Group

JUNE 18, 2023

Implementing sustainable office interior design not only addresses these demands of a business’ target market but also the needs of its employees. Greater Group is a multi-disciplinary global retail design agency. Sustainable workplaces have proven to be beneficial for staff in terms of morale as well as health and safety.

Interior Design 52

Interior Design Interior Design Light 52

Inside Retail

SEPTEMBER 28, 2022

These two focus points make us unique within the sex toy retail space. Being a female-facing company has cache at the moment, particularly in the sex space. Women between 18 and 35 are the major target market for this industry, so appearing to be female-founded has obvious advantages.

Curate 130

Curate Engagement Space Planning 130

Greater Group

JUNE 9, 2023

In a perfect world, businesses would be able to take individual customers by the hand and show them around their retail spaces. Such personalised guidance is not always possible in the real world, particularly for large enterprises with retail spaces visited by hundreds of customers a day.

Layout 52

Layout Design Display Visual Merchandising 52