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The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

Online reviews are the equivalent of traditional WOM marketing, considering 46% of consumers trust them as much as they rely on recommendations from family and friends. Referral marketing is among the most effective types of amplified WOM marketing that sparks conversations about your brand online and in person.

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How designer label Dion Lee is positioning itself for global expansion

Inside Retail

Global expansion Dion Lee’s biggest market is in the US, so expanding the brand’s physical store footprint to the States was the next logical move. “We We are thrilled to be opening our very first US Flagship in the Miami Design District and looking forward to continuing our footprint in the US retail market,” said Lee in a statement.

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How Retail Businesses Can Excel With Customer Services

Retail Focus

Surviving and thriving in today’s competitive retail market requires more than offering quality products at best prices. These statistics highlight the significance of personalised customer interactions in the retail space. It gives your team an insider’s perspective into customers’ pain points and experiences.

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What John Lewis’ $195m deal with Google says about the future of retail

Inside Retail

From an end user perspective, it promises to accelerate the efficiency of the John Lewis partnership’s employees, allowing them to offer a more enriched customer-centric approach and wield data-driven insights for product and service refinement. “Not We’re looking forward to an era of fresh innovation,” Mian said.

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The CFO-CMO balancing act: Marketing efficiency goals that keep everyone happy

Inside Retail

This dynamic can often put marketing departments under pressure to justify their initiatives and technology investments. Understanding the CFO’s perspective Before we dive into solutions, let’s put on our CFO glasses for a moment. CFOs demand greater demonstrable value from every dollar spent.

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