Balance, Perspective, Retail Marketing and Tailored

What John Lewis’ $195m deal with Google says about the future of retail

Inside Retail

AUGUST 14, 2023

From an end user perspective, it promises to accelerate the efficiency of the John Lewis partnership’s employees, allowing them to offer a more enriched customer-centric approach and wield data-driven insights for product and service refinement. “Not We’re looking forward to an era of fresh innovation,” Mian said.

Perspective

Perspective Balance Tailored Marketing

The CFO-CMO balancing act: Marketing efficiency goals that keep everyone happy

Inside Retail

FEBRUARY 29, 2024

In today’s complex retail landscape, chief marketing officers (CMOs) find themselves in a perpetual balancing act. You need to drive growth, deliver compelling customer experiences, and demonstrate a tangible return on investment from your marketing initiatives.

Balance

Balance Marketing Strategy Planning

Create Retail Today

What John Lewis’ $195m deal with Google says about the future of retail

The CFO-CMO balancing act: Marketing efficiency goals that keep everyone happy

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