Inside Retail

NOVEMBER 30, 2023

I’d say the biggest inflection point in my career was joining Uber in 2014 as its first head of communications in Asia. The challenges Uber faced as a new gig work platform, and the novel idea of an on-demand car ordering service meant there was a lot of interest but also intense levels of scrutiny from media, public, and governments.

Balance 130

Balance Management Hobbies Social Media 130

Parcel Pending

JANUARY 21, 2022

grocery store shoppers are most concerned about a perceived threat of contracting the virus from other customers 1. Whereas in- store shopping in early to mid-2020 was all about not touching anything or social distancing, the new goal for retailers who are determining how to improve in-store experience is to limit human interaction.

Customer Retention 52

Customer Retention Shopping Social Media Line 52

Greater Group

DECEMBER 24, 2019

In cooperation with greater group, the pop up shop was officially launched in New York in June 2014. The store is part of a 10, 000 square foot replica exhibit of the Avengers S.H.I.E.L.D. In an experience like no other, customers, or ‘civilians’, who visited the Avengers S.T.A.T.I.O.N. are immersed in a fictional world.

Social Media 52

Social Media Concept Gifts Color 52