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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. As it stands, these, and many other, brands may want to take a page out of her marketing playbook.

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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI). Personalization capabilities: Choose a tool equipped for personalized communication through user segmentation and tailored content.

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Crafting luxury brand narratives through popup stores

Retail Focus

On the other hand, it helps in gaining a deep understanding of the brand’s target audience’s needs, desires, and aspirations. This is to tailor a brand story that resonates with them. Moreover, brands could encourage customers and visitors to actively participate and share their experiences through social media.

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How Puma’s F1 deal will help it reach a younger and more diverse audience

Inside Retail

The story so far Puma has a long and successful history in motorsport, having developed fireproof overalls, race shoes and other high-performance racing gear for F1 drivers since the mid-1980s, as well as teamwear, fanwear and lifestyle collections for the sport’s most successful teams. Cumulative TV audiences have grown to 1.5

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Proximity retailing and current retail environmental paradoxes

Retail Focus

“Togetherness” should be a guiding principle, as collaborating with other local businesses can help to create a strong local economy, increase foot traffic and visibility. Start-up brands often struggle to secure funding, which can limit their ability to invest in marketing, product development, and other key areas.

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How Retail Businesses Can Excel With Customer Services

Retail Focus

It is more about providing top-notch customer services to give them a reason to choose your brand over the others and recommend it as well. Consider gathering data on customer preferences and purchase history to tailor interactions to meet individual needs. Exceptional customer service goes beyond driving sales.

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Five Steps For A Successful Customer Advocacy Program

RetailMinded

The way consumers select products and services has evolved and become more transparent due to increased consumerism, the internet, social media, search engines, and e-commerce. Traditional advertisements, social media posts, and blogs have lost credibility. Manage customer preferences and communication channels.