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From virtual models to marketing, how fashion brands are using AI today

Inside Retail

The size of AI in the retail market exceeded US$2 billion in 2020 according to Global Market Insight and is expected to grow at more than 30 per cent between 2021 and 2027. Marketing: AI can also help provide insights into the ideal target market for a product. Now it can be done digitally.

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How making data-driven decisions in retail is changing

Inside Retail

Doing this involves crunching a huge amount of data to enable highly targeted marketing campaigns and personalised product recommendations. This helped the brand to offer highly tailored product recommendations in store as well as online, driving an 11% increase in revenue.

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How to Market Your Small E-Commerce Business To An International Audience

RetailMinded

Selling to an international market can be more tricky than with your local customers, even if it’s online. It’s just that you need to double up on your efforts to make your marketing strategies work. Getting to know your audience will help you tailor your products and marketing strategies. Most likely not!

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How to Win at Sports Event Marketing

Contra

Succeeding at sporting events marketing can be a challenging task. Marketing at Sporting Events As with all advertising, the location of the advertisement plays a big role in whether it will be a success or not. The last thing you’d want to do is put time, effort and money into an advertisement which isn’t effective towards the target.

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The future of the metaverse: Do we really need to ‘NFT’ everything?

Inside Retail

At the moment, NFTs are currently used by luxury brands in Hong Kong to create exclusivity through collectibles and also for specific marketing campaigns, she added. Yeung’ business has a proprietary private chain with tailor-made blockchain solutions that bring faster transactions and higher efficiency for brands in the metaverse.

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Tips and Tricks for Creating Effective Displays for CPGs

Creative Displays Now

The consumer packaged goods (CPGs) market is extremely competitive. While you can opt for pre-designed stock displays, they are not tailored to your products, and you could wind up with a design similar to a competitor’s. POP displays offer an opportunity to distinguish your brand and products from others.

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The Iconic prompts industry to ‘take notice’ of people with disabilities

Inside Retail

This week, online marketplace The Iconic became the first major ANZ retailer to launch a tailored shopping destination for people with disability, marking a major step forward for inclusivity in fashion. While we are proud to be launching this tailored edit, in doing so we recognise that there’s much more work to do. Push for change.

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