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Djokovic-backed drinks brand Waterdrop taps into water-bottle trend

Inside Retail

The collaboration is the latest example of the surprising level of demand for the humble reusable water bottle, with brands such as Australian label Frank Green and US label Stanley becoming status symbols, thanks to their savvy social media marketing. Stanley introduced two new colours, cream and desert sage, in 2020.

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7 Strategies for Boosting Student Engagement

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As we enter post-COVID normalcy, it’s a perfect time to re-evaluate lessons learned, embrace student engagement strategies, and implement university campus improvement ideas and innovations at your higher education institution. 3 Students receiving the messages earned final grades a full 11 points higher than their peers. “It

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8 Sustainable Retail Strategies for 2024

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5 Fueling this shift for sustainable retailing is an emerging “deinfluencing” social media trend urging followers to stop impulse buys on Instagram, X (formerly Twitter), and TikTok that harm the environment. Emailing receipts is the first step towards building a robust email marketing strategy. #7 August 26, 2020.

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How Hue’s Nicole Clay is making the beauty industry more inclusive

Inside Retail

For example, according to data collected by management consulting company McKinsey & Company, while 11 per cent of all beauty consumers in the US are Black, Black-owned brands account for only 2.5 In the session, Clay asked questions that piqued the interest of her would-be co-founder Janvi Shah, a former product manager at Google.

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14 Property Management Incentive Program Ideas to Retain Residents

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As a property manager , you undoubtedly recognize that turning over a unit has a significant price tag – from cleaning to marketing to maintenance costs (especially in current market conditions ). To retain residents, here are 14 key property management incentive ideas to keep your residents in place. 11 Offer Flexible Rental Terms.

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Foodpanda’s Evelyn Tay talks travel, sport and 20-plus years in comms

Inside Retail

Evelyn Tay: I manage all aspects of communications, government, and public affairs, as well as sustainability and corporate social responsibility (CSR) programmes across Asia at Foodpanda. Post-Uber, I also managed Tesla’s communications in Asia at the most interesting time when building the Shanghai Gigafactory.

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How to Attract College Students Online

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As we continue to navigate health and safety guidelines associated with in-person events, here are the top strategies for marketing your college to prospective students online. College marketers note that the virtual tours marketing strategy also works to introduce family members to the school , thereby gaining buy-in for the school choice.