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Why teddy-bear brand Steiff sees a big opportunity to grow in China

Inside Retail

The joint venture, announced in February, marks the establishment of Steiff Asia Ltd and the inauguration of an Asia supply chain hub situated in the Shanghai free trade zone, functioning as a pivotal logistics centre to cater not only to the Chinese market but also to other key markets across Asia and the US.

Tailored 130
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Latest retail marketing research reveals that ‘Generation Z’ still prefer real shops

Barber Design

According to the latest retail marketing research by IBM, ‘digital natives’ still prefer shopping in bricks and mortar stores to shopping online. And retailers must acknowledge and respond quickly to this – because ‘Generation Z’ is going to be much bigger than ‘Generation X’. billion by 2020.

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FASHION HOUSE opens €25m outlet centre in Bucharest

Retail Focus

Visitors to Bucharest’s newest shopping destination can access everyday discounts of up to 70 per cent off some of the world’s leading fashion brands including Puma, Killtec, Tom Tailor, Lee Cooper, Triumph, Otter, Sizeer, Ecco, Colin’s, US Polo Assn and many others. The second and final phase will commence development in 2022.

Fashion 162
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Welcome to the new customer experience

Inside Retail

In today’s new normal, the shopping experience is no longer defined by the boundaries of bricks-and-mortar, but by the customer journey as a whole. Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Revolutionising loyalty programs.

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What John Lewis’ $195m deal with Google says about the future of retail

Inside Retail

Central to this initiative is offering shoppers an even more bespoke shopping experience. Not only does it save customers a lot of time and hassle, but even before the appointment we can take inspiration from their unique preferences and give tailored recommendations that can even complement products they already have.

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Why retail media has become the next big tool in performance marketing

Inside Retail

The assets and opportunities of retail media include websites, EDMs, apps, in-store media – such as aisle-end or on-shelf displays and radio or TV – along with retailers’ social-media channels like Facebook, Instagram, TikTok, Pinterest, YouTube, Snap and LinkedIn, and online platforms like Google Search and Google Shopping.

Marketing 277
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Revealed: How retailers can satisfy consumers facing cost-of-living challenges

Inside Retail

Last year, retailers were forced to focus on finding ways to mitigate the impact of the cost-of-living crisis on shoppers. We also found that while price remains a major driver of loyalty, a seamless and positive shopping experience is equally important – both online and offline.” The beauty of online shopping is its ease.

Consumer 130