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Belles Hot Chicken talks crowdfunding campaign and global growth plans

Inside Retail

Belles’ managing director Joss Jenner-Leuthart told Inside Retail that the brand has chosen to raise funding through this particular route – rather than a traditional capital raise – as it provides customers with the opportunity to connect more deeply with the brand, and feel a genuine sense of ownership over it.

Planning 244
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Can Allbirds make a comeback with a new CEO and transformation plan?

Inside Retail

Co-founded by Tim Brown and Joey Zwillinger in 2015, the company quickly became a hit amongst Silicon Valley-types and raised over US$200 million from venture capital investors, including Tiger Global Management, Lerer Hippeau, and Maveron. To put this in perspective, the SG&A totaled up to just US$122.2 million in 2021.

Planning 130
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“Transformation agenda”: MFG CEO on Bobux acquisition and growth plans

Inside Retail

Renowned Australian footwear business Munro Footwear Group (MFG) recently acquired the popular but beleaguered New Zealand kids’ footwear brand Bobux, as part of a plan to consolidate its presence in the children’s market. The long-term plan is still being finalised,” he said. The initial focus is on stabilisation.

Planning 244
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Mad Mex exits Asia. Here’s the new growth strategy for Australia

Inside Retail

The move marks the end of the company’s ambitious expansion plan in Asia, shifting focus to the Australian market for the foreseeable future. Everything was going really well but, as they say, ‘You can plan a pretty picnic, but you can’t predict the weather’. IR: Health is a big focus of the Max Mex strategy.

Strategy 130
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“Impossible to ignore”: Witchery MD’s plans to capitalise on digital growth

Inside Retail

During the pandemic, the Australian womenswear brand Witchery turned 50, but rather than kicking back to party, the retailer revved its omnichannel strategy and worked on a new physical store concept. Managing director Simon Schofield discusses the new bricks-and-mortar experience and the brand’s revitalised product range.

Planning 246
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Fortnum & Mason exec discusses APAC expansion and digital plans

Inside Retail

Despite the multiple challenges over the last two and a half years, Carmen Chiu, regional managing director, Asia Pacific at Fortnum & Mason, is confident that the brand has built a solid foundation and engagement strategy with the domestic customer through its retail and hospitality businesses. “We

Expansion 130
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. There are countless examples of brands leveraging their success stories through various PR strategies.

Marketing 290