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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. As it stands, these, and many other, brands may want to take a page out of her marketing playbook.

Marketing 290
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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI). Personalization capabilities: Choose a tool equipped for personalized communication through user segmentation and tailored content.

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“Doing nothing wasn’t an option”: M.J. Bale CEO Matt Jensen

Inside Retail

Everyone in the company knows them and we use them to keep each other on track. Travelling – I like to travel a lot for work and with the family, and this also helps with fresh perspectives. Seeing our tailoring on these professional athletes is really the manifestation of that. MJ: I can’t speak on behalf of other brands.

Tailored 260
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From smart mirrors to in-car shopping: the tech shaping retail’s future

Inside Retail

This can be seen by the adoption of QR codes – the use of which accelerated amid Covid-19 restrictions – self checkout in supermarkets and autonomous mobile robots, which are being utilised by major retailers for (among other things) logistical, supply chain and other inventory management tasks. The scenarios are endless.

Shopping 130
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How Ezibuy and Gumtree unlock incremental revenue with personalisation

Inside Retail

E zibuy and Gumtree , two companies that continue to see significant growth and engagement, share their perspective on the rise of e-commerce during the pandemic, the challenges they faced and how a tech solution driven by AI helps them personalise their experiences and unlock hidden revenue.

Tailored 246
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What John Lewis’ $195m deal with Google says about the future of retail

Inside Retail

From an end user perspective, it promises to accelerate the efficiency of the John Lewis partnership’s employees, allowing them to offer a more enriched customer-centric approach and wield data-driven insights for product and service refinement. “Not We’re looking forward to an era of fresh innovation,” Mian said.

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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. While they voted, they were also asked their opinions on different topics: where they were likely to wear their polo shirt and other items they would consider buying along with their polo shirt. Check it out here.

Strategy 230