Squad shopping and self-improvement: Five consumer trends to watch in 2023
Inside Retail
JANUARY 19, 2023
While recent shifts have been driven by management of the pandemic – from isolation to suppression, then immunisation – consumer behaviour is now being impacted by the twin effects of ‘Covid-19 normality’ and rampant inflation. This shift will see shoppers engaging more with brands that have strong environmental and social credentials.
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