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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing. Today, online marketing has revolutionized everything.

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New York City’s Retail Market Shifting into High Gear for 2022

VMS

In the last quarter, New York’s retail market has gone from frigid trepidation to sizzling enthusiasm. Located in its Chelsea campus on Ninth Avenue, the LEED Platinum-certified space offers a lifestyle approach to Google’s high-tech product offerings. Retailers from every sector are getting back into the race.

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From mini stores to the metaverse, will Macy’s new moves pay off?

Inside Retail

The stores are approximately one-fifth of the size of a traditional Macy’s , and offer a selective mix of merchandise, host local events, and showcase an updated look. In August, Macy’s announced that its second quarter net sales fell by 8.4 per cent year-over-year to US$5.1

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Why so many global brands fail in Australia

Inside Retail

They arrived with great fanfare but many international retail brands have found the Australian retail market has been a graveyard. Even prime locations, local partners, name recognition and often a portfolio of new merchandise brands haven’t kept Australia from becoming a dead end for some major international retailers.

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Dymocks will add 20+ new stores in three-year plan

Inside Retail

Dymocks’ three-year plan will see the bookstore chain add another 20+ retail outlets to the network. CEO Mark Newman told Inside Franchise Business Executive there will be a mix of suburban and regional locations in the new store plan which will spread the book chain further into the north of the country. How we merchandise is vital.”.

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Welcome to the new customer experience

Inside Retail

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. A unified front has to span the entire customer journey.

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The end of the middle: Why small stores and big showrooms are here to stay

Inside Retail

A growing number of retailers appear to be opting for smaller stores as a way to maintain their store presence and enter desirable locations amid rising costs. But, how can retailers get this approach right, and what does the future hold with regard to smaller shops and spaces?

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