Four out-of-the-box influencer marketing strategies
Inside Retail
AUGUST 12, 2021
Rihanna is the reigning queen of underwear with her Savage x Fenty line. Following steady momentum, the label boasted an explosive 153 per cent year-over-year surge in Earned Media Value (EMV) — Tribe Dynamics’ proprietary metric for quantifying the estimated value of digital earned media — from June 2020 to May 2021, garnering $331.0
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