Remove Line Remove Other Remove Perspective Remove Retail Marketing
article thumbnail

The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

The following word-of-mouth marketing statistics demonstrate how much you have to gain. 92% of consumers trust recommendations from other customers over a company’s messaging. Globally, 88% of customers trust word-of-mouth recommendations from friends, family and acquaintances more than any other marketing channels.

article thumbnail

What John Lewis’ $195m deal with Google says about the future of retail

Inside Retail

From an end user perspective, it promises to accelerate the efficiency of the John Lewis partnership’s employees, allowing them to offer a more enriched customer-centric approach and wield data-driven insights for product and service refinement. But Chakravarty believes this is going to be a tricky exercise.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Mmm, it’s the sweet smell of advertising success

Inside Retail

Its recent evolution (including being more agile, automated, and machine learning-driven) has also enabled marketers to answer more questions at a time of increased scrutiny on the CMO’s bottom line. Put simply, MMM is a statistical analysis of sales and marketing data that helps measure the effectiveness of marketing tactics.

article thumbnail

Behind the “massive” potential for premium outlet centres in Japan

Inside Retail

From a tourist shopping perspective though, Fukaya is destined to be overshadowed by another Mitsubishi-Simon project, Gotemba Premium Outlets, about 200km to the south and within spitting distance of the famous Mt Fuji. . Retail sales had been in freefall seemingly without a parachute for almost four years.

Art 130
article thumbnail

Analysis: Why all retailers need a jab of health and wellness

Inside Retail

Similarly, as retailers and retail marketers, we need to benchmark ourselves against more than just our direct competitors. The opponents we line up against every day (and their global equivalents) provide a necessary and useful comparison, but it’s not sufficient. Before I turn to why, let’s look at the ‘what’.

Concept 130
article thumbnail

Opinion: What’s the carbon measurement of an ecommerce parcel?

E Delevry

All of us need to learn in this field, and be totally transparent about how we collect the figures and what the data sources are, so that calculations and reporting are clear and accurate, and in line with the latest best practice guidelines. Additional information on the carbon impact of different options could influence that decision.

article thumbnail

“A big vote of confidence”: Why Walmart’s store upgrades are key

Inside Retail

As Neil Saunders, managing director and retail analyst at GlobalData, told Inside Retail , “Having produced a string of good numbers over the past few years, Walmart is currently one of the stars of the retail market.” However, not everything has been coming up roses for the mass retailer. billion in 2017.

Display 246