Remove Line Remove Marketing Remove Perspective Remove Strategy
article thumbnail

Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290
article thumbnail

The CFO-CMO balancing act: Marketing efficiency goals that keep everyone happy

Inside Retail

In today’s complex retail landscape, chief marketing officers (CMOs) find themselves in a perpetual balancing act. You need to drive growth, deliver compelling customer experiences, and demonstrate a tangible return on investment from your marketing initiatives. Here are strategies for success: 1.

Balance 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Modibodi was a pioneer in period underwear. Can it reinvent itself for Gen Z?

Inside Retail

Modibodi is rolling out a completely new brand identity across all consumer touchpoints from above and below-the-line advertising to customer communications, its website, packaging and retail presence. “We Coming from a fashion and retail background has helped me see the category from a totally different perspective.

Apparel 191
article thumbnail

“This is a milestone in our expansion efforts”: Levi’s GM for South Asia

Inside Retail

The grand opening marks a significant chapter in Levi Strauss & Co’s expansive retail strategy within the country. This new store also underscores its steadfast commitment to a DTC-first (direct-to-consumer-first) strategy, highlighting its dedication to delivering exceptional and immersive retail experiences to its customers.

Expansion 130
article thumbnail

How a modern store concept is helping Desigual reach new customers in Asia

Inside Retail

Spanish fashion retailer Desigual recently opened a new store in Singapore and unveiled an aspirational expansion strategy in Asia that will see it open 60 bricks-and-mortar stores in China and tap into key opinion leaders in the region to reach new customers. Balazs Krizsanyik, general manager of Desigual in Asia. The Singapore marketplace.

Concept 246
article thumbnail

“Running is on trend right now”: New Balance expands hybrid retail model

Inside Retail

Our global strategy acknowledges this as we continue to invest in innovative retail concepts like the UCC Chadstone store, which delivers the convenience of online shopping with the tactile experience of physical retail,” he stated.

Balance 264
article thumbnail

Love, Bonito CEO talks rebranding and subverting stereotypes about Asian women

Inside Retail

In a bold move aimed at redefining the narrative surrounding Asian women’s fashion, leading Southeast Asian womenswear brand, Love, Bonito, has announced a significant overhaul of its brand identity and assortment strategy. This intelligence is also funnelled into its marketing channels, whether via email or through social media.