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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290
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Yoox Net-a-Porter: Here’s how to win at e-mail marketing

Inside Retail

But for businesses to cut through the noise of the extremely competitive world of email marketing, a strong collaboration between a company’s marketing and technology teams is needed, according to Iain Hunneybell, Yoox Net-a-Porter’s global head of information security. Always think of the subject lines and the type of content. “I

Marketing 246
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Can a smaller-format Whole Foods help Amazon win in the grocery market?

Inside Retail

Last week, Amazon -owned grocery chain Whole Foods announced the launch of a new format store, Whole Foods Market Daily Shop, to make grocery shopping more convenient for urban consumers. Whole Foods Market Daily Shop is not the grocery retailer’s first foray into smaller storefronts. Amazon’s US$13.7

Marketing 130
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Five leadership lessons from L’Occitane Group’s head of travel retail in Apac

Inside Retail

In April, L’Occitane Group announced the appointment of Green Yip as regional managing director for travel retail Apac. Following my degree, I worked in marketing and banking for a short period, following which I joined DFS as a management trainee in Hong Kong. I also took on business development projects during that period.

Hobbies 147
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“Running is on trend right now”: New Balance expands hybrid retail model

Inside Retail

Inside Retail spoke to Tim Page, New Balance’s Pacific retail manager, to discuss how the latest Chadstone concept store is creating the next generation of immersive and engaging shopping experiences. New Balance sits at the intersection of sports and cultural heritage and its new UCC concept stores aim to reflect that.

Balance 264
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What’s behind the re-emergence of teen fashion brand Pavement?

Inside Retail

Here, Designworks divisional general manager Brooke Norton discusses why it has relaunched with Big W, how Pavement’s product line will look different compared to previous ranges, and what’s next for the brand. Inside Retail: Tell me about Pavement’s relaunch in collaboration with Big W.

Fashion 263
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How retailers are supporting, and learning from, the LGBTQ+ community

Inside Retail

Brands as diverse as Amazon, AussieBum, General Pants, Coles, David Jones, and COS, have taken the opportunity to release a handful of colourful product lines and celebratory events to voice their support for the queer community. Corporate support of the community is the ultimate litmus test of inclusion.”