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New social media apps solve low conversion rates on performance marketing

Inside Retail

It’s no secret performance marketing on social media platforms isn’t what it used to be but it’s where consumers reside. A new guard of social media apps is entering the marketplace giving retailers and brands a new opportunity to connect with potential consumers. billion in 2022 and is increasing at a rate of 18.8

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Burger King’s innovative strategy: viral menus and limited collectibles

Inside Retail

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. People are now actively seeking out information and trying to understand the manufacturing and production practices.

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It’s not e-commerce anymore – it’s just commerce

Inside Retail

Australia Post’s 2022 e-commerce industry report told us that online retail sales represent around 20 per cent of total retail sales , with shopping habits being reformed during the pandemic. However, over the 12-month period from November 2021 to November 2022, online purchases were down 3.8

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How a doctor turned a Twitter joke into a retro-inspired apparel brand

Inside Retail

Founded in 2022, Queensland Football Club is a fake footy club with a very real line of merchandise that has taken on a life of its own. IR : Can you discuss your social media strategy? KS: In my own life, I’m not a social media-active person. But running a business is completely different.

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Top 5 Retail Trends to Keep an Eye on for 2023

Parcel Pending

For both online and offline retailers, an innovative, omnichannel (and, whenever possible, hybrid) approach to sales and a convenient, customer -centered returns strategy are critical to staying ahead of the competition and providing customers with the kind of retail experience they now expect. October 14, 2022. March 21, 2022.

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The metaverse is coming to Hong Kong: Meta unveils its grand vision for the future

Inside Retail

The social media giant also just announced it will be launching a digital clothing store where customers can purchase designer outfits for their avatars from brands such as Balenciaga, Prada and Thom Browne. “It The film showcase will be held in September 2022 at the West Kowloon Cultural District of Hong Kong.

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15 Ways to Make Trade Shows an Absolute BLAST 

Trade Show Booth Companies - Trade Group

15 Ways to Make Trade Shows an Absolute BLAST Kevin O’Leary speaking at the 2022 Bitcoin Conference in Miami. Social Media Wait, how is social media supposed to make trade shows fun? There are a lot of strategies for using social media to raise brand awareness and make trade shows more fun.