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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

Whether you’re an experienced product developer or new to the retail industry, you must know strategies for introducing customers to your products and continuing to grow revenue. What Is Retail Advertising? There are three primary types of retail marketing. Create a seamless checkout process.

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Akeneo Named Overall Ventana Research Value Index Leader in Product eXperience Management Research

Retail Focus

Akeneo , the product experience company, is pleased to announce that it has been recognised by Ventana Research , an independent market research and technology advisory services firm, as a Value Index Leader in the 2023 Product Experience Management (PXM) Value Index. To learn more about Akeneo, please visit www.akeneo.com.

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Welcome to the new customer experience

Inside Retail

The result is mounting pressure for retailers to deliver hyper-personalised, concierge-like shopping experiences with efficient handoffs between departments and channels before, during, and after a purchase. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough.

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Choosing a Distribution Model: Drop Shipping vs Traditional Inventory

Retail Bound

Crafting the Perfect Distribution Strategy It’s not enough to just select a distribution model; it’s about integrating it seamlessly into your broader business strategy. This involves: Market Analysis: Understand your target audience, their preferences, and their buying behavior.

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Nicholas Street development opens fresh opportunities for Ipswich retailers

Inside Retail

According to Nicholas Street Precinct director James Hepburn, the city’s new administration has driven the area’s revitalisation strategy with a vision to bring the inner city back to life. For more information about retail opportunities at Nicholas Street, visit www. nicholasst.com.au.

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Why New Balance is putting people at the heart of its new store concept

Inside Retail

According to Coenraad Hefer, general manager of New Balance Singapore and Malaysia, the company is always looking for new ways to engage with its existing consumers while also attracting the next generation of consumers to the brand. The open concept creates a space where consumers can shop cross-category to match their personal style. “We

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The rise of livestream shopping

Inside Retail

The use of videos as part of a retail marketing strategy is a tried and tested method to catch consumers’ attention and drive sales. The Chinese retail market is leading in the livestreaming trend. Fortunately it has been very successful for our business and also quite cost-effective,” Lee said.

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