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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing. Create a seamless checkout process.

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Welcome to the new customer experience

Inside Retail

The result is mounting pressure for retailers to deliver hyper-personalised, concierge-like shopping experiences with efficient handoffs between departments and channels before, during, and after a purchase. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough.

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Utilising surfaces for innovative interaction

Retail Focus

Here, Retail Focus picks out some of the best examples of surface interaction within the retail market. Toni Grimmeisen, managing director of MeinBodenbelag, said the response from customers has been exceptionally positive. This encourages people to spend longer in the store. “We We are extremely satisfied with the nsign.tv

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Seven Key Technologies For Retailers In 2022 

RetailMinded

Retail marketing has never been the same, especially with the changes brought about by the pandemic. These significant changes in the digital and marketing spaces altered customer expectations, shopping processes, and online experiences. Retail marketing isn’t easy. Facial Recognition . Autonomous Delivery Robots

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The metaverse is coming to Hong Kong: Meta unveils its grand vision for the future

Inside Retail

“Hong Kong plays a key role in the technology ecosystem of the Asia-Pacific region, and Meta remains committed to driving economic and technological development in this market,” said George Chen, Managing Director of Public Policy for Greater China, Mongolia, and Central Asia at Meta. The metaverse won’t be built overnight.

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Squad shopping and self-improvement: Five consumer trends to watch in 2023

Inside Retail

While recent shifts have been driven by management of the pandemic – from isolation to suppression, then immunisation – consumer behaviour is now being impacted by the twin effects of ‘Covid-19 normality’ and rampant inflation. This shift will see shoppers engaging more with brands that have strong environmental and social credentials.

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4 Best Video Automation Tools To Enhance Your Retail Marketing Strategy In 2024

RetailMinded

In this article, we will dive deeper into learning more about which video automation tools you can use for your retail marketing strategy this year. Retail marketers quickly realize how video transcription could save them time when presenting something new to their target audience.