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Akeneo Named Overall Ventana Research Value Index Leader in Product eXperience Management Research

Retail Focus

Akeneo , the product experience company, is pleased to announce that it has been recognised by Ventana Research , an independent market research and technology advisory services firm, as a Value Index Leader in the 2023 Product Experience Management (PXM) Value Index. To learn more about Akeneo, please visit www.akeneo.com.

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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

Lacoste Japan’s Manager of CRM/Marketing Koji Aono said, “This time, our major innovation was to see if we could take action based not only on behavioural history data, but also on the customer’s needs. The post Lacoste Japan advances towards a zero-party data strategy appeared first on Inside Retail. Check it out here.

Strategy 230
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From product to practices: how fashion “sustainability” is finding its natural place in brand management practices.

Retail Focus

Customers and the public are becoming more informed about sustainable development, as it has become closely linked to the environment. They changed their perspective by doing business by including clients in their practices. However, there was much ambiguity as to the significance of these definitions. If so, what?

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6 Store Inspection Mistakes District Managers Make When Auditing Retail Stores

Compliantia

Having high standards and a strong plan of action is great, but even the best strategies will fall flat if they aren’t carried out properly. As Larry Bossidy, former AlliedSignal CEO wrote in the bestselling book, Execution: The Discipline of Getting Things Done , “Strategies most often fail because they aren’t well executed.”.

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Embracing The Retail Renaissance: Strategies For Independent Retailers

RetailMinded

Understanding Your Audience Any effective marketing strategy is based on a profound understanding of the target market. Make a marketing strategy for your business where you leverage digital footprints to your advantage—decode your customers’ purchasing patterns and tailor your offerings accordingly.

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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI). Segment offers a range of powerful features, including customer profile management, event tracking, audience segmentation, and data governance.

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Opposites attract: Why Berkowitz Furniture snapped up Fenton & Fenton

Inside Retail

million in unfulfilled orders, the immediate challenge for the fifth-generation furniture group is addressing that issue: through managing its global supply of stock and fulfilling orders. Information was progressively drip-fed through, which made the acquisition process slightly more complicated.