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How Ikea Australia plans to champion affordability and the shopping experience

Inside Retail

MV: In recent years, we have invested heavily in our journey as an innovative omnichannel retailer, opening Plan and Order Point locations in Greater Melbourne and Sydney, enabling us to be exactly where our customers need us to be, which is a key part of our growth strategy for Ikea in Australia.

Planning 130
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“Change in behaviour”: Why Ikea’s Swedish meatballs are selling like hotcakes

Inside Retail

Driven by cost of living pressures, Ikea Australia reduced the prices of over 700 products in May as part of a strategy to reposition the brand as a home for good value and affordability. With its stock levels improving, she said that Ikea has been in a strong position to lower the price of a number of its best selling products.

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Ikea unveils US$2.2 billion expansion plan 

Inside Retail

billion in an omnichannel expansion strategy in the US over the next three years. Ikea will build new shops and extend its fulfilment network to give better delivery alternatives and provide a product range that matches the demands of everyday living in diverse regions across the country as part of the investment.

Expansion 130
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No, retail-landlord relationships need not be combative: collaboration can work

Inside Retail

Corr is the founder and principal of Retail Network Strategies which is redefining the approach to developing retail store networks, by working with landlords and store owners to develop a collaborative approach to lease negotiations aiming to put the consumer first, to the benefit of all parties.

Strategy 130
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Why Shopee is optimistic about the long-term rise of e-commerce in SEA

Inside Retail

Earlier this year, Shopee released its annual consumer trends report with insights about the way online shopping behaviour has changed across its five key markets in Southeast Asia, namely Singapore, Malaysia, Indonesia, Vietnam and the Philippines. Junjie explained that Shopee’s strategy for 2023 can be broadly summarised into two prongs.

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Opinion: Don’t make your returns problem an experience problem

Inside Retail

Online shopping has surged by 30 percent since the pandemic began and the share of e-commerce as a purchasing platform is continuing to grow. The shape this takes will depend on the retailer’s target segment, product offering and broader business strategy. Viewing returns simply as a cost to be mitigated is myopic messenger-shooting.

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Sleep.8 ‘Awakens’ the Kings Road with debut central London store launch

Retail Focus

The store launch of sleep technology and home furnishings brand Sleep.8, 8, complemented with interior pop-ups Libby Blakey Designs and Mews Furnishings highlights our responsive shops on demand leasing strategy.