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Don’t inbox-watch: How Officeworks’ merchandise GM balances his attention

Inside Retail

After almost 30 years in the retail industry, Officeworks general manager of merchandising Jim Berndelis has gained plenty of experience and life lessons. I was part of the set-up team that launched Officeworks into the New South Wales market. IR: Do you have any hobbies that help you switch off and stay balanced?

Balance 130
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How Mud Australia CEO remains invigorated after 29 years in the business 

Inside Retail

Our Marrickville studio includes the office and production teams, so I’m able to be hands-on working across production and new product development, as well as sales, finance and marketing. IR: What is your approach to promoting a healthy work-life balance for yourself, and your employees?

Balance 130
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How To Set Up A Retail Business

Retail Focus

The restrictions imposed during the coronavirus pandemic resulted in many people learning new skills or returning to hobbies that had previously fallen by the wayside. Business analysis – You will need to do a thorough analysis of the condition of the market, identifying your competitors and how your company will sit within the industry.

Hobbies 147
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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

The second was that the preference data they collected in the form of zero-party data can now be used for sales promotions in-store. They were able to link customer IDs and preference data like hobbies, tastes, and purchase intentions, to make the in-store shopping experience more customised.

Strategy 230
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13 Retail Marketing Tips For Small Businesses In 2023

RetailMinded

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Amplify Your Associates’ Reach via Social Marketing If you’re making the right hiring decisions, your sales associates should be prime examples of who you’d want as brand ambassadors.

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Foodpanda’s Evelyn Tay talks travel, sport and 20-plus years in comms

Inside Retail

She brings over 20 years of global PR and marketing communications experience across Asia, the US and Europe. Evelyn Tay: I manage all aspects of communications, government, and public affairs, as well as sustainability and corporate social responsibility (CSR) programmes across Asia at Foodpanda.

Balance 130
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How to Expand your Small Business

Snap Retail

Step 2 : Digital marketing. You’ll create your shop in Commerce Manager, a platform you use to manage your inventory and sales on Facebook and Instagram. If you’re promoting your products online, using the right hashtags, posting constantly, will help your business grow. Step 2: Digital Marketing.