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From personalisation to platters: Q&A with In The Roundhouse’s Alyce Tran

Inside Retail

Alyce Tran is an entrepreneur, having co-founded personalised luxury maker The Daily Edited, before starting her homewares brand In The Roundhouse and joining influencer marketing firm LTK to help brands reach their target audience. Alyce Tran: I love creating products and working out how to market them.

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Analysis: How five luxury brands won digital fashion week

Inside Retail

But creating engaging digital shows is just half the battle: prior to the pandemic, Fashion Week was beginning to represent a massive influencer marketing opportunity, with backstage passes, front row seats, and exclusive parties prompting high-impact social content from bloggers. Burberry invites influencers to take a seat.

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