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Trade Show Planning Timeline & Checklist  

Trade Show Booth Companies - Trade Group

Today, we will take you step by step into the planning period for your next trade show or expo event. You’ll find some helpful tips as well as a planning timeline that’ll help guide you through your important pre-show process. Planning at least 12 months in advance will take the burden off of you and your team.

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Sephora to open in Westfield Stratford

Retail Focus

The brand is committed to adapting to the needs and cultures of the UK customer, with bespoke to the UK product assortment, UK specific store design and layout and involvement of the local communities, as well as unique social media and communications campaigns.

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Analysis: How five luxury brands won digital fashion week

Inside Retail

With one digital fashion week already under their belts, many luxury labels approached February’s fashion week with a renewed understanding of how to make their collections pop on social media. One advantage of a digital fashion show is that you can watch it from anywhere—and you’re always in the front row.

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From KL to the UK: Pop Mart’s Justin Moon talks global growth

Inside Retail

Pop Mart recently acquired UK-based retailing company, Mogic, as part of its plan to strengthen its presence in the European market, and it has opened its first store in Malaysia, ahead of further growth in Southeast Asia. The 146 sqm (1,569 sq ft) space features colour-changing LED lights on the doors and visually attractive displays. “As

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How to Create a Profitable Trade Show Program

Trade Show Booth Companies - Trade Group

Trade Show KPIs may include: Sales revenue Qualified leads Booth traffic Customer meetings Prospect meetings Lead to customer ration Cost per lead Press mentions Social media engagement. Include creative lighting. Lighting can make or break your booth. What was the last gift you remember receiving?

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How To Convince Your Boss To Return To Live Events in Light of COVID-19

Trade Group

Start planning now. Seek out new exhibiting opportunities at smaller shows that offer high-quality engagements in a safe, socially-distanced environment. Leverage the content you create for and at the live event , by sharing it online via social media, email updates and your website. Here’s how to make your case.

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15 Ways to Make Trade Shows an Absolute BLAST 

Trade Show Booth Companies - Trade Group

Live presentations Is someone on your staff gifted with the ability to speak? Social Media Wait, how is social media supposed to make trade shows fun? There are a lot of strategies for using social media to raise brand awareness and make trade shows more fun. YouTube Gaming exhibit.