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Do consumers really shop their values? Here’s what the data says, and why

Inside Retail

Australian consumers are becoming more conscious of the social, environmental, and economic implications of their purchasing choices. Our research found that engagement with ethical consumption information is increasing, with 43 per cent of Australians currently engaging [with this] on a fortnightly basis,” Knop said.

Consumer 264
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How to Win in Retail: Less Science, More Art

Retail Prophet

In fact, a growing body of scientific evidence suggests that art, regardless of form, has a uniquely stimulating effect on our brains. Patagonia, for example, puts a story of environmental activism at its core, inciting their values-based community of consumers to act against climate change. According to Daniel J.

Art 52