How Taroob is leveraging tradition to create a modern luxury Indian brand
Inside Retail
JUNE 18, 2023
Kalamkari was on the verge of disappearing due to the complexity of the patterns and the lack of skilled craftsmen, but Taroob is helping to revive this art form, and its skilled artisans are keeping the legacy of Kalamkari alive and well. A major part of Taroob’s success is its use of Kalamkari and Kashmiri embroidery techniques.
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