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Balenciaga designer, CEO apologise for ad campaign

Inside Retail

French fashion house Balenciaga’s creative director and chief executive officer both apologised Friday for an advertising campaign that sparked criticism on social media over accusations that it featured inappropriate imagery involving children.

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Why teddy-bear brand Steiff sees a big opportunity to grow in China

Inside Retail

An overview According to Frank Rheinboldt, managing director of Margarete Steiff GmbH, the decision to form a strategic partnership with the Melchers Group to enter the Chinese market was motivated by several factors. Steiff recognises the enormous potential of the Chinese market, especially in high-quality toys and gift items.

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Bunnings axes the catalogue, but has it made a huge mistake?

Inside Retail

In July, Bunnings management flagged to hardware, gardening and tool suppliers that it had been rethinking its marketing mix — last week, merchandise director Jen Tucker confirmed the print catalogue as we know it was no more. But have some brands been too quick to declare the catalogue a dated relic of a bygone era?

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14 Property Management Incentive Program Ideas to Retain Residents

Parcel Pending

As a property manager , you undoubtedly recognize that turning over a unit has a significant price tag – from cleaning to marketing to maintenance costs (especially in current market conditions ). To retain residents, here are 14 key property management incentive ideas to keep your residents in place. 6 Give the Gift of Clean.

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The Small Seller’s Guide To Holiday Live Selling

RetailMinded

Social commerce has been around for a while, but a social shopping boom has elevated it into a vital retail strategy. By revolutionizing the way people discover new products, make purchases and share what they love with their friends and family, social media has become the go-to destination for holiday gift-buying.

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Water cooler chats and cheerleading: The rise of the workplace influencer

Inside Retail

The workplace influencer is not like the social media influencer with their hoards of followers. It’s the job of the social media influencer to persuade, sway, showcase, perform. Smart managers learn to harness the workplace influencer’s potential. The workplace influencer takes many forms.

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Content is (Still) King

Retailing Insight

L et’s face it, the past several years have been challenging for retail owners and managers of bookstores, mind-body-spirit boutiques, gift stores, and most retail businesses. Marketing content generally consists of blogs, newsletter articles, podcasts, video blogs (vlogs), classes, virtual events, social media efforts, and more.