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Five expert tips for a successful peak season strategy

Inside Retail

Nine in 10 of the best-selling days for e-commerce retailers come in the same quarter. And one-third of all retail sales happen during the holiday season. Testing When gearing up for peak, ensure rigorous testing of your content and promotional plans on both test environments and in production well in advance.

Strategy 242
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Thinking vs Mindset: The Difference Between

Retailing Insight

Thinking means having thoughts about something, pondering, planning, debating, and logically figuring out. In other words, if your business mindset lives in doom and gloom mentality, that self-fulfilling prophecy is what shows up no matter what strategies you apply. T he act of thinking is very different than having a mindset.

Pattern 52
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Localisation, livestreaming and logistics: How to tap into the Chinese market

Inside Retail

Before 2020, when travel was easy and diplomatic relations were cordial, I placed great emphasis on the need to build trusted relationships on the ground in China as the foundation of a successful market entry strategy. home, mother and infant. ? health supplements. Localise your marketing, branding and product packaging.

Marketing 130