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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI). With this tool, you can initiate event-triggered or scheduled message flows, build user segments right in the interface, and run A/B/n tests.

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Zalora, Shopback and BridgerPay: Revolutionising the customer payment experience

Inside Retail

From a retailer/merchant perspective, Zalora has seen a huge increase in BNPL demand year-on-year. “We wanted to give users the ability to better manage their cash flow. With BridgerPay and Shopback, Zalora doubled its revenue from BNPL and was able to better manage its tech resources.

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CEO Anthony Heraghty discusses Super Retail Group’s half-year results

Inside Retail

I think we’ve been proactive in managing the business and preparing it for a dynamic period.” If you manage it correctly, [these macroeconomic forces] won’t necessarily have a material impact [on the business].” “But we’d be silly not to acknowledge that there’s macroeconomic forces that are quite significant.

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How to get on top of the numbers that matter in your business

Inside Retail

Whilst you would hope that is the exception rather than the rule, it is the accrued revenues, the forecast margins and aspirational cost management that become the most destructive. It is amazing really, the number of people that capably count revenue, yet cannot manage cost and believe that profit equals cash flow? Sensitivity.

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Using event-driven software to enhance warehouse automation

Inside Retail

Everything that happens in an automated warehouse – from the simplest tasks to the very complex – can be classified as an “event” from the perspective of a WMS (warehouse management system) such as SynQ. Event-driven management, supported by robust communication architecture, delivers results as close to “real-time” as one can achieve.

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Why focusing is an essential part of retail lighting

Retail Focus

We asked Shoplight’s Focusing Manager, Terry Vann, why focusing is so important in retail lighting: Focusing allows you to control the spread of light and pops of colour on the shop floor. This helps customers make informed choices about things like colour, texture and usability.

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Streamlining order fulfilment process for shipping success in ANZ

Inside Retail

Traditional retail businesses found they could keep revenue flowing by focusing their efforts online. At the same time, they also realised that managing an e-commerce business comes with its own challenges and requires a different set of tools. Download ShipStation’s Ebook for more information on creating seamless order fulfilment. .