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Inbox to doorstep: Three strategies to elevate your post-purchase experience

Inside Retail

From the moment a purchase is confirmed to when it arrives at the customer’s doorstep, Klaviyo ’s intelligent marketing automation tools track progress and inform customers where their eagerly anticipated purchase is at. These emails are no longer just a nice-to-have – they need to become a key part of your customer service strategy.”

Strategy 290
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An ad agency creative’s take on how to boost your BAU marketing

Inside Retail

In this excerpt from Unnecessary Tales of a Retail Marketer , our lead character discovers that balancing their gorgeous new ad campaign with the rigours of BAU is more annoying than they would like. Retail marketer: Got a brief for you. Our email prospecting needs some work. Retail marketer: More a swift kick in the arse.

Marketing 245
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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

Flow 287
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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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From Mad Men to machines? Big advertisers shift to AI

Inside Retail

Marketing teams hope it will result in cheaper, faster and virtually limitless ways to advertise products. Investment is already ramping up amid expectations AI could forever alter the way advertisers bring products to market, executives at two top consumer goods companies and the world’s biggest ad agency told Reuters. .”

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Post-BFCM: Four strategies to retain your new customers

Inside Retail

A 2023 BFCM Aftermath Report by Klaviyo – an intelligent marketing automation platform – found that 25 per cent of all consumers and 32 per cent of Gen Z consumers are still holiday shopping post-BFCM. For starters, consider these guiding questions: What marketing initiatives worked well for this BFCM? What deals outperformed others?

Strategy 130
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How To Find The Right E-Mail Provider For Your Business 

RetailMinded

For the last couple of years, email marketing has been a popular way of promoting products or services and driving revenues for businesses of any size. It refers to the process of using emails to send commercial messages such as advertisements to a group of people. Establish Your Overall Email Marketing Strategy .