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In data as in clothing, fashion needs the right measurements

Inside Retail

The digitisation of commerce and the plethora of new channels and touchpoints have resulted in huge opportunities for fashion brands. There’s increasing awareness of the need for a unified metric system to measure data strategies. They identify four key strategies for marketers in the sector to better harness their data: 1.

Fashion 130
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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

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How Aussie start-up Furlong & Gale is tapping into the timeless style of suits

Inside Retail

Internationally, US global fashion powerhouse Kate Spade New York paid homage to the humble suit in its latest Spring 2024 global campaign, while soft suiting in neutral tones was in the spotlight at Kmart Australia’s Family Runway as part of last week’s PayPal Melbourne Fashion Festival. Our pattern-maker is absolutely incredible.

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What The Iconic’s partnership with Cancer Council signals about retail’s power

Inside Retail

Bringing its fashion lens to the Cancer Council’s research, The Iconic aims to motivate consumers to make more informed and healthier styling choices. Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As million followers.

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The Psychology Behind Consumer Behaviour – How Students Act?

Retail Focus

Understanding the psychology behind consumer behaviour is crucial for businesses and marketers aiming to tailor their strategies effectively. Social Influence. Peer opinions, social media, and influencer endorsements play a critical role in shaping students’ purchasing choices, often serving as a trusted source of information.

Consumer 130
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Want the juicy goss on your customers? It’s time to use social listening

Inside Retail

Finding out what makes them tick empowers you to tailor your messaging to attract their attention because you’ve found out their interests, concerns, pain points, preferred communication channels and more. Social listening is also a highly effective way to gather feedback on your performance. To put it simply: no research = no sales.

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Meet Daniel Broderick, a New Yorker helming New Era’s APAC operations

Inside Retail

In a move set to revolutionise the streetwear landscape of Kuala Lumpur, New Era recently unveiled its first flagship store at The Starhill, an iconic mall, infusing the Malaysian capital with a fresh dose of fashion innovation. Now, the brand is extending its global reach by investing in Malaysia, a burgeoning hub for contemporary fashion.