Fashion Shopping Tailored Target Market 
Inside Retail
MARCH 27, 2023
Artificial intelligence (AI), the metaverse and ChatGPT are creating the biggest buzz so far this year, and it’s no surprise to see the fashion industry catching the wave. During the pandemic, bricks-and-mortar shops were off limits and online shopping had to up its game. What new opportunities can AI provide?
Inside Retail
MARCH 27, 2024
Bringing its fashion lens to the Cancer Council’s research, The Iconic aims to motivate consumers to make more informed and healthier styling choices. Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As million followers.
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Inside Retail
MARCH 12, 2024
Internationally, US global fashion powerhouse Kate Spade New York paid homage to the humble suit in its latest Spring 2024 global campaign, while soft suiting in neutral tones was in the spotlight at Kmart Australia’s Family Runway as part of last week’s PayPal Melbourne Fashion Festival. Our pattern-maker is absolutely incredible.
Inside Retail
JANUARY 8, 2024
From Shein to Chanel, Skims to Supreme, more and more retailers seem to be investing in temporary brick-and-mortar locations, more commonly known as pop-up shops. The luxury fashion brand completely transformed the greasy spoon, covering every square inch in shades of oh-so-chic mint green and pastel pink. billion in revenue in 2022.
Inside Retail
AUGUST 12, 2021
This week, online marketplace The Iconic became the first major ANZ retailer to launch a tailored shopping destination for people with disability, marking a major step forward for inclusivity in fashion. While we are proud to be launching this tailored edit, in doing so we recognise that there’s much more work to do.
RetailMinded
SEPTEMBER 12, 2023
Winning the International Market for Your Small E-Commerce Business Know Your Audience Before you can start selling to people from different countries, it’s crucial to understand who they are and what they like. Research their interests, culture, and shopping habits. Are they into fashion, tech gadgets, or handmade crafts?
Greater Group
JUNE 9, 2023
Where the transaction was once the sole focal point of retail design, modern shopfitters and designers take the entire shopping experience into consideration: Someone glimpses a shop window and enters the shop, then browses and samples or tries on the merchandise, eventually making it to the counter and walking out with a purchase.
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