Inside Retail

SEPTEMBER 3, 2023

The plan from the beginning was to make something that would synergise with the Aje Collective’s other businesses, and which complemented the health-focused lifestyle Norris saw in Aje’s target market. Next, however, is its own bricks-and-mortar expansion. But when they do, they’re like, ‘Wow, what is this?

Planning 246

Planning Beauty and Health Target Market Location 246

Inside Retail

APRIL 25, 2021

However, A&F’s recent financial figures and strategy actually show a brand that is firmly in recovery mode, with a focus on more on-point marketing messaging and fewer stores, as sales are shifted to its digital channels. . International expansion driven through flagships. Abandonment of sexualised marketing.

Expansion 223

Expansion Fashion Marketing Target Market 223

Inside Retail

JUNE 27, 2022

L Catterton’s strategic partnership with LVMH will also supercharge Sugar’s expansion in the near future. India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement.

Consumer 130

Consumer Target Market Expansion Curate 130

Retailing Insight

JANUARY 22, 2024

I f you’re planning to expand your business into new markets or launch new products, you need to find your target markets to maximize your success. A target market is a group of people, also known as end users, that are identified to be your product or services best potential customers. Who Is Your Customer?

Marketing 52

Marketing Target Market Gifts Social Media 52

Greater Group

JULY 27, 2023

Relate these common words to the company branding and the needs of the target market. In selecting materials and finishes for the fitout, for instance, the fitout provider will consider not just colour and other aesthetics but branding and the target market as well as budget, sustainability and function.

Strategy 52

Strategy Design Layout Target Market 52

Inside Retail

OCTOBER 18, 2023

Iconic British retailer Marks & Spencer (M&S) recently opened the doors to its 16th store in Malaysia, cementing its already significant presence in the Southeast Asian market. On the surface, China’s growing middle class should have been the perfect fit for a mass-market retailer like M&S.

Expansion 130

Expansion Target Market Marketing Interior 130

Inside Retail

MARCH 26, 2024

It’s no secret that many companies rely heavily on consumer-generated data to inform many activities, from product development and strategic planning to targeted marketing campaigns. Marketers everywhere are talking about it. So, what’s your next move going to be?

Tailored 130

Tailored Engagement Reimagine Marketing 130

Creative Displays Now

NOVEMBER 8, 2021

Although there’s no right or wrong retail store design, the layout that a retail store follows should be focused on its target market, optimizing its space and showcasing its products. May be a frustrating layout for customers who know what they’re looking for and want to keep their shopping trip short.

Layout 98

Layout Flow Display Merchandising 98

Greater Group

JUNE 9, 2023

Each of these customers would feel right at home and, having had an outstanding shopping experience, would love to come again. The Target Customer Retail store layout design should be part of the comprehensive marketing and sales plan of a business. Spring collection), or by target market (e.g. for children).

Layout 52

Layout Design Display Visual Merchandising 52