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How To Set Up A Retail Business

Retail Focus

The restrictions imposed during the coronavirus pandemic resulted in many people learning new skills or returning to hobbies that had previously fallen by the wayside. Put together a strong marketing plan and discuss which channels will be most effective for you to use e.g. social media and print publication.

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Achieving Business Goals: Marketing Targeting

Retailing Insight

Do they have any hobbies? PSYCHOGRAPHICS – What is their lifestyle and perceived social status? Your plan should include media strategies, specific messages, and market penetration techniques. Media usually has the largest audience reach and clout. GEOGRAPHICS – Do they live in a city, suburb or rural area?