Inside Retail

JUNE 10, 2024

Sportswear is a rare bright spot in China’s sluggish consumer market, as health and wellness have become a priority for aspirational, middle class consumers post-pandemic, with many people getting into activities such as yoga, hiking and running for the first time.

Target Market 246

Target Market Hobbies Apparel Social Media 246

Retail Focus

AUGUST 10, 2022

The restrictions imposed during the coronavirus pandemic resulted in many people learning new skills or returning to hobbies that had previously fallen by the wayside. Put together a strong marketing plan and discuss which channels will be most effective for you to use e.g. social media and print publication. Market research.

Hobbies 147

Hobbies Social Media Strategy Planning 147

Retailing Insight

JANUARY 22, 2024

Do they have any hobbies? PSYCHOGRAPHICS – What is their lifestyle and perceived social status? Your plan should include media strategies, specific messages, and market penetration techniques. Media usually has the largest audience reach and clout. GEOGRAPHICS – Do they live in a city, suburb or rural area?

Marketing 52

Marketing Target Market Gifts Social Media 52