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Burger King’s innovative strategy: viral menus and limited collectibles

Inside Retail

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. Additionally, posts about the campaign on Instagram saw a 46 per cent increase in engagement rates.

Strategy 130
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Six standout retail spaces, from a double-decker bus to luxury flagships

Inside Retail

Following a refurb, the BAF bus is now complete with air-conditioning, comfortable couches, functional workout spaces, a full sound system, with eight speakers, a subwoofer, and LED lighting strips, and exclusive LSKD products. It seeks to minimise overstocking and clutter, prioritising open spaces and thoughtfully curated product displays.

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“This is a milestone in our expansion efforts”: Levi’s GM for South Asia

Inside Retail

The grand opening marks a significant chapter in Levi Strauss & Co’s expansive retail strategy within the country. With a focus on personalised service, the store features an array of customisation options at the Levi’s Tailor Shop, alongside a diverse product range that promises something for every denim enthusiast.

Expansion 130
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The Science of Office Design: Erin McDannald’s Strategies for a Healthier, Happier Workforce

All Work

McDannald’s extensive experience as an interior designer and lighting manufacturer’s representative has positioned her successfully to create expertly designed, connected, and flexible workspaces tailored to enhance the well-being and productivity of the modern workforce. “I I think we need to build buildings a little bit differently.

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How digital signage and kiosks can help stores match the online experience

Inside Retail

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. Retailers need to reflect the tailored and personalised experience of online, but in-store.”. Personalisation is a key to engagement.

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Creating customer experiences that drive ROI

Inside Retail

In line with this trend, Yotpo Email offers a pricing strategy based on the volume of emails sent rather than the database size. Orchestrate the perfect multichannel experience informed by your engagement data, triggering timely, personalised texts and emails (without extra work!) and clearly tracking revenue from each source.

Tailored 147
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How Aussie start-up Furlong & Gale is tapping into the timeless style of suits

Inside Retail

Minimalism is very much the mood this season, with refined tailoring, monochromatic colour palettes, sleek slip styles, and denim taking over. Tailored separates were in almost every collection, alongside tonal dressing with the occasional pops of red,” said Veals. Which is another lovely way to engage with customers,” she finished.