Retail Focus

FEBRUARY 15, 2024

Understanding how to effectively appeal to this group requires a blend of traditional marketing wisdom and innovative strategies that resonate with the digital-native generation. They are digital natives, highly active on social media, and influenced by trends, yet they are also budget-conscious and value-driven.

Strategy 130

Strategy Retail Marketing Marketing Social Media 130

Creative Displays Now

MARCH 18, 2024

Word-of-mouth marketing is increasingly powerful because potential consumers tend to believe their friends’ and family’s perspectives on specific products and brands. Negative client remarks can also deter people from engaging with your business. Promptly respond to positive and negative customer feedback.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52

Inside Retail

APRIL 11, 2024

Meanwhile, Melchers, established in Germany in 1806, boasts a storied history deeply intertwined with the evolution of global trade and a steadfast commitment to delivering tailored market approaches. Our products also available through JD.com, Tmall and social media channels also play a role,” he noted.

Tailored 130

Tailored Gifts Social Media Marketing 130

Inside Retail

OCTOBER 13, 2021

The assets and opportunities of retail media include websites, EDMs, apps, in-store media – such as aisle-end or on-shelf displays and radio or TV – along with retailers’ social-media channels like Facebook, Instagram, TikTok, Pinterest, YouTube, Snap and LinkedIn, and online platforms like Google Search and Google Shopping.

Marketing 277

Marketing Social Media Advertising Consumer Electronics 277

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. Driving real-time omnichannel engagement.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Retail Bound

JANUARY 30, 2024

By understanding your target audience, you can tailor your marketing efforts to effectively reach and engage them. Utilize pre-launch teasers, social media campaigns, influencer marketing, and press releases to generate buzz and create a sense of urgency among your target audience.

Planning 52

Planning Social Media Engagement Strategy 52

Inside Retail

MARCH 21, 2023

Every retailer wants to stand out, but the familiar approaches you’ve used in the past may not always get you the attention you want. That’s where innovative and engaging shopper interactions come in. The ‘play’ approach involves using gamification to make the membership experience more fun and engaging.

Curate 130

Curate Engagement Space Social Media 130