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The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

Word-of-mouth marketing is increasingly powerful because potential consumers tend to believe their friends’ and family’s perspectives on specific products and brands. Negative client remarks can also deter people from engaging with your business. Boost Your Word-of-Mouth Marketing With Creative Displays Now!

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Welcome to the new customer experience

Inside Retail

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. Driving real-time omnichannel engagement.

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How to Plan a Successful In-Store Product Launch

Retail Bound

Step 2: Understand Your Target Audience Knowing your target audience is crucial for any successful retail product launch. By understanding your target audience, you can tailor your marketing efforts to effectively reach and engage them. Who are they? What are their needs, wants, and preferences?

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A Complete Guide to Point of Purchase Displays

Frank Mayer

Brands must rely on many marketing tools to promote new products and drive sales. Campaigns are often composed of traditional advertising, social media, digital marketing, and countless niche avenues to educate shoppers and drum up interest. Tailoring a display to best fit the merchandise is important,” Poborsky shares.

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Why luxury Aussie retailers are missing a major consumer segment

Inside Retail

According to Bastion Insights, a strategy consultancy specialising in cross-cultural insights, luxury Australian retailers have – by and large – struggled to effectively engage with local consumers of South Asian or Mainland Chinese descent.

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Revealed: How retailers can satisfy consumers facing cost-of-living challenges

Inside Retail

Last year, retailers were forced to focus on finding ways to mitigate the impact of the cost-of-living crisis on shoppers. Choco Up commissioned this report because we believe it is paramount that leaders of e-commerce businesses who are seeking sustained success understand the diverse shopper personas in today’s retail market.”

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How to Make Your Product Stand Out

Creative Displays Now

Use your social media platforms to strengthen your connections, rather than promote your product. Everything from your company story to your marketing cultivates a culture around your products and employees. When your organizational culture matches your brand, your employees will support and engage with it. Use Simple Designs.

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