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Decoding the journey from online research to in-store purchase

Inside Retail

In a recent webinar with Inside Retail , Neilsen director, media analytics and consumer research, Shruthi Babu told attendees that, at a time when customers are increasingly feeling inflationary pressures, retail catalogues have become an important way for shoppers to make buying decisions. Watch the full webinar here.

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Marketing as Your Business’s Workout Routine

Retail Bound

Let’s explore how the foundations of content marketing—social media, website-based learning, and paid media—work together like the components of a comprehensive workout plan. Twitter keeps the conversation going with quick, engaging updates, ensuring your brand stays on the minds of your audience.

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How to unlock the power of retail media to boost ad revenue and sales

Inside Retail

In a recent webinar, Zitcha co-founder and CEO Troy Townsend and The Warehouse Group chief customer and sales officer Jonathan Waecker unpacked the key opportunities in retail media, and offered advice on how businesses can make the most of their investment in this space.

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Creating Buzz For Product Launches Through Experiential Marketing

RetailMinded

You can’t just put it on a store shelf or make it available and hope people find it – you’ve got to promote it if you want a shot at it being successful. In this post, we’ll discuss how your brand can create buzz for product launches with a well-planned and executed experiential campaign.

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Tech Tools: Embracing Digital Solutions for Retail Success

Retailing Insight

But let’s be real, managing a bustling retail space can be a whirlwind of tasks – from inventory tracking to customer engagement and beyond. Plan for dedicated time to input all your product data, train staff, and integrate with other systems like your accounting software. But what’s the time commitment on setting this up?

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How Independent Retailers Can Successfully Market Their Business For (Almost) Free 

RetailMinded

It also means spending time with your social media accounts to ensure you post consistent and engaging content on a regular basis, express your brand’s personality, and communicate with followers. It doesn’t cost anything to get on social media to promote your company. Create an Email Marketing Plan.

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Achieving Business Goals: Media Marketing

Retailing Insight

It includes media relations, identifying correct advertising and media platforms, content creation, media management, event coordination, campaign planning, analysis and measurement, and more. Influencer marketing is the practice of working with influential people to promote brands, products, or services. growth in 2023.