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Burger King’s innovative strategy: viral menus and limited collectibles

Inside Retail

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. Additionally, posts about the campaign on Instagram saw a 46 per cent increase in engagement rates.

Strategy 130
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Embracing The Retail Renaissance: Strategies For Independent Retailers

RetailMinded

The fusion of digital technology, experiential engagement, and personalized narratives empowers these retailers to thrive. Understanding Your Audience Any effective marketing strategy is based on a profound understanding of the target market. These displays create deep brand connections, fostering loyalty and emotional engagement.

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Why money-can’t-buy experiences are key to Mytheresa’s success

Inside Retail

Mytheresa’s singular blend of must-have trending luxury fashion, brand activations and engaging events support customer loyalty and has allowed the retailer to operate a full-price strategy, they are not competing on price, but access to product and events designed to thrill fashionistas around the world.

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Planning to sell online in the US? Here are some tactics to ensure success

Inside Retail

Loop is the leading post-purchase platform optimising returns, post-purchase, and reverse logistics for more than 3500 brands, representing about 15 per cent of Shopify’s gross merchandise value. Take a look at Loop’s latest webinar here, where Australian e-commerce experts discuss strategies for successful international expansion.

Planning 290
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Zalora exec talks immersive retail and personalised customer journeys

Inside Retail

The Terminal “Our ‘click and mortar’ strategy is designed to integrate the convenience of online shopping with the tangibility of a physical store – where products purchased at the store are delivered straight to customers’ homes to ensure a seamless and engaging customer journey,” he told Inside Retail.

Fashion 130
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Developing retail experiences through immersive retail design

Retail Focus

Retail environments are becoming increasingly engaged as retailers recognize the importance of creating a one-of-a-kind, memorable customer experience. If retailers focus on delivering an offer to the retail community, their visual merchandising strategy should be carefully examined.

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Different Things to Consider Outsourcing in Your Retail Business (and Why)

Retail Focus

Experts can create tailored marketing strategies and optimize your content to improve search engine rankings and increase brand awareness. Social Media Management Outsourcing social media management to experts allows you to leverage various platforms to engage with customers, build brand loyalty, and promote your products effectively.