Retail Focus

JANUARY 20, 2022

Marketing has completely revolutionized since the advent of the pandemic. There are a huge number of consumers who prefer video content hence video marketing is the current trend and forms a very integral part of online marketing. Thus, it is necessary to change the marketing strategies. How will they be reached?

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Inside Retail

MAY 15, 2024

We approach every collection with the objective of finding the balance between aligning to our core brand design principles and responding to market demand and trend considerations,” explained Pelly. “At It comes down to knowing your audience, and Elle and Ena Pelly have similar audiences,” Pelly concluded.

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Fashion Design Perspective Balance 254

Inside Retail

MAY 16, 2024

The grand opening marks a significant chapter in Levi Strauss & Co’s expansive retail strategy within the country. This new store also underscores its steadfast commitment to a DTC-first (direct-to-consumer-first) strategy, highlighting its dedication to delivering exceptional and immersive retail experiences to its customers.

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Expansion Tailored Strategy Layout 130

Trade Show Booth Companies - Trade Group

FEBRUARY 29, 2024

In the rapidly evolving and changing marketing world, staying ahead of the curve is not just an advantage—it’s a necessity. That’s where marketing trade shows come into play, serving as epicenters of innovation, networking, learning, and brand growth. Here are the top 10 Marketing Trade Shows you won’t want to miss.

Marketing 52

Marketing Consumer Electronics Strategy Location 52

RetailMinded

OCTOBER 1, 2023

In this era of the “Retail Renaissance,” independent retailers are in a prime position to carve their niche in the market through innovative marketing ideas and concepts. The fusion of digital technology, experiential engagement, and personalized narratives empowers these retailers to thrive. Let’s hop in!

Strategy 52

Strategy Social Media Display Engagement 52

Inside Retail

MARCH 27, 2024

Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As The best retail collaborations appear to be organic, and this partnership met the mark with The Iconic promoting sun safety from a style and fashion perspective.

Social Media 130

Social Media Fashion Engagement Promotion 130

Inside Retail

NOVEMBER 8, 2023

“EOIs aren’t done deals, but the calls I’ve received have ranged from regular customers who genuinely love the business and want to be a part of it, to wholesale investors and growth funds who are looking at Belles from a commercial perspective,” Jenner-Leuthart said. “We Beyond this, Belles has set its sights on international markets.

Planning 244

Planning Expansion Perspective Social Media 244

Creative Displays Now

MARCH 18, 2024

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52

Inside Retail

FEBRUARY 12, 2024

Bunnings’ rebrand to ‘Hammerbarn’ is a case study of how retailers can activate their bricks-and-mortar stores to better engage consumers by offering unique experiences. It’s been great to see such an overwhelmingly positive response to the collaboration,” Baker explained.

Promotion 246

Promotion Perspective Engagement Consumer 246

Inside Retail

SEPTEMBER 17, 2023

Although the businesses operate in a similar category – the target audiences, marketing campaigns and product styles are largely different. Now that it has been completed, the group’s primary focus is addressing customer concerns and engaging with suppliers regarding stock levels. “At

Social Media 260

Social Media Planning Perspective Art 260

Inside Retail

OCTOBER 24, 2022

Godfreys has reviewed its entire product range – investing in hard-floor cleaning products and robot vacuums – and is expanding its marketing and promotional strategy, engaging with influencers to reach a younger demographic. From our stockroom perspective, it’s nice and clean.

Perspective 246

Perspective Social Media Promotion Engagement 246

Retail Focus

FEBRUARY 6, 2023

These cutting-edge solutions will help retailers optimize customer loyalty and stay ahead of the curve in an ever-evolving market. The exhibitors in the Retail Technology dimension help to shape perspectives and future fields of retail through the driving force of intelligent technology.

Visual Merchandising 303

Visual Merchandising Light Concept Merchandising 303

Inside Retail

MAY 17, 2023

Not content with capturing the Australian and New Zealand market, Group CEO Felicity McGahan said that Nere – which strives to offer an affordable range of suitcases, travel bags and accessories – is adding another sticker to its passport by expanding into the United Kingdom. FM: We’ve had two strategies at Strand.

Expansion 245

Expansion Fashion Accessories Accessories 245

Inside Retail

APRIL 13, 2023

Like in Australia, we know that there’s a gap in the market for thoughtfully designed, independently manufactured luggage and travel accessories and so are keen to bring our products over the Tasman Sea. RL: It’s important to us to take the time to research and understand the cultural nuances of any new market we enter.

Expansion 130

Expansion Planning Strategy Perspective 130

Retail Focus

APRIL 20, 2023

Akeneo , the product experience company, is pleased to announce that it has been recognised by Ventana Research , an independent market research and technology advisory services firm, as a Value Index Leader in the 2023 Product Experience Management (PXM) Value Index. To learn more about Akeneo, please visit www.akeneo.com.

Management 130

Management Perspective Strategy Marketing 130

Retail Focus

OCTOBER 10, 2023

Pop-up stores can be a valuable tool but must align with a brand’s overall strategy and relevance to the local market. While direct marketing and online retailing emerged in the 20th century, retail continued to evolve by building on previous formats while enhancing the customer experience.

Engagement 147

Engagement Harmony Strategy Management 147

Inside Retail

SEPTEMBER 14, 2023

Retail media, an arena marked by its innovation, rapid evolution, and undeniable economic significance in the marketing landscape, is now being celebrated like never before. The shortlisted entrants will be unveiled at the much-anticipated REmade conference, which is tailored to cater to marketers at every phase of their retail media journey.

Perspective 130

Perspective Tailored Curate Marketing 130

Inside Retail

FEBRUARY 12, 2024

Similarly, the CEO of Danish shipping giant Maersk, Vincent Clerc, said in the company’s annual report recently that while the current market has robust volumes, the Red Sea crisis has caused immediate capacity constraints and a temporary increase in rates, which will eventually lead to an oversupply in shipping capacity and lead to price pressure.

Strategy 130

Strategy Pattern Perspective Flow 130

Inside Retail

OCTOBER 10, 2022

Balmain’s chief marketing officer Txampi Diz said, “The Balmain Thread builds upon this house’s distinctive strategy of continually exploring pathways that might strengthen our ties with the incredibly engaged, diverse and global Balmain Army.”. Branded worlds. The spaces we inhabit go beyond the physical environment.

Fashion 278

Fashion Engagement Reimagine Perspective 278

Inside Retail

MARCH 12, 2024

From a retail perspective, these collaborations were incredibly successful at helping us captivate new customers and reminding our existing ones about the innovation behind every one of our products. What was your experience in terms of consumer spending, and what strategies did you deploy to navigate the challenging economic environment?

Strategy 130

Strategy Perspective Gifts Social Media 130

Retail Focus

JANUARY 10, 2022

Here are three ways an effective analytics strategy can unlock the value of data, backed by examples of retailers that have cracked the code. This includes breaking down goals such as employee engagement (something that will prove incredibly challenging yet essential to capture in an age of remote working).

Strategy 244

Strategy Engagement Perspective Customer Engagement 244

Retail Focus

FEBRUARY 8, 2024

Its origins can be traced back to the vibrant European Christmas markets, notably the Vienna December market in 1928, which showcased temporary installations and seasonal merchandise, laying the foundation for the temporary retail experience.

Artistic 147

Artistic Curate Engagement Art 147

Inside Retail

MAY 7, 2023

It is off to a strong start, with the swimwear range almost selling out after a few weeks, Taking Shape’s head of brand and marketing, Emily Spicer-Stuart, chats with Inside Retail about how the partnership has evolved, why it’s consistent with the brand’s core values, and what’s in store for the year ahead.

Fashion 130

Fashion Perspective Expansion Engagement 130

Inside Retail

JANUARY 24, 2024

Perspectives from the Australian Retail Association, coupled with prospective keynote addresses by eminent economists, analysts specialising in consumer behaviour, futurists within the retail domain, and experts in retail technology, promise to paint a comprehensive picture of the Australian retail sector.

Engagement 130

Engagement Perspective Advertising Consumer 130

RetailMinded

JANUARY 10, 2024

So that makes us wonder… are your shipping strategies as seamless and as reduced in overhead as they can be? Do you offer a multi-carrier shipping strategy? Incorporating a multi-carrier strategy can help companies enhance their overall shipping efficiencies while reducing parcel overhead. Why or why not? Learn more here.

Social Media 86

Social Media Strategy Engagement Jewelry 86

Inside Retail

FEBRUARY 28, 2023

The luxury resale market is a very competitive arena, and the recent news surrounding The RealReal only reaffirms this statement. It pursued a ‘growth at all costs’ strategy, which is fine when that’s what the market wants. Chasing profitability Some wonder if the luxury resale market could ever be profitable?

Fashion 130

Fashion Strategy Marketing Engagement 130

Inside Retail

NOVEMBER 13, 2023

As Neil Saunders, managing director and retail analyst at GlobalData, told Inside Retail , “Having produced a string of good numbers over the past few years, Walmart is currently one of the stars of the retail market.” The store upgrades are part of a strategy to boost the business, especially in non-food,” Saunders elaborated.

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Display Light Merchandising Perspective 246

Inside Retail

APRIL 28, 2021

The use of videos as part of a retail marketing strategy is a tried and tested method to catch consumers’ attention and drive sales. The Chinese retail market is leading in the livestreaming trend. Beyond higher attendance rates, the brand is also seeing benefits from a time, resource and cost perspective.

Shopping 204

Shopping Engagement Strategy Outdoor 204

Inside Retail

APRIL 7, 2024

Walls between teams need to come down so that if the marketing or product team come up with a great idea, the two teams talk to each other and then engage, for example, the finance department. You’ve got this need that we can fulfil for you and the money they contribute is doing genuine good.” Otherwise, ideas fall off a cliff.

Rhythm 264

Rhythm Concept Merchandising Perspective 264

Inside Retail

SEPTEMBER 13, 2023

Bale director and designer Matt Jensen says the brand takes on the challenge of evolving with the market while honouring the pillars of the business. Matt Jensen: It was a difficult market environment when we launched back in September 2009, given it was the back end of the GFC. But I can’t remember it being too challenging.

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Tailored Fashion Space Strategy 260

Retail Bound

NOVEMBER 21, 2023

It’s a Match The report is broken down into three key phases that define the shopping culture, the first being ‘It’s a Match’ which highlights the importance of brands building trust with their audience through honest, relatable, authentic perspectives. In fact, social media advertising is expected to top $247 billion by 2027.

Consumer 52

Consumer Shopping Social Media Perspective 52

Inside Retail

MARCH 30, 2023

We are now at a critical turning point to focus on our own business priorities, streamline internal structure and highlight our new strategy and direction. For the business side, I ensure the brand reacts quickly to the market landscape, that we can bring in a new perspective for the Esprit brand. As part of my Esprit 3.0

Fashion 130

Fashion Perspective Balance Management 130

Inside Retail

JANUARY 9, 2022

In fact, concept stores will be a key focus for retailers in 2022, as brands learn how to cherry-pick the best elements of bricks-and-mortar and re-engage customers in world-class physical experiences. It is time for retailers to reconsider their store development strategy. The best place to start? Sustainable initiatives.

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Concept Strategy Engagement Shopping 130

Inside Retail

JANUARY 30, 2022

And unfortunately, from a financial perspective, the wrong people will be your disablers. Financial perspectives are the ultimate? As a leader, forget about blaming the people that you empower and engage with, what are you doing about this? Consider the following strategies to get on top of the numbers that matter: 1.

Flow 130

Flow Perspective Management Strategy 130

Inside Retail

APRIL 21, 2021

Hierarchy of shopper priorities is reflected in market performance. Amidst closures of beauty clinics, consumers resort to what was readily available in the market. Moving forward, the change in shopping mission should influence manufacturers’ channel and assortment strategies. Move at market speed with IRI.

Perspective 130

Perspective Tailored Strategy Marketing 130

Inside Retail

AUGUST 4, 2023

Managers that I have interviewed tell me refugees have brought a diverse range of skills, experiences and perspectives from their home countries into their businesses. This can provide a business with insights into the unique characteristics of foreign markets. And it’s not just about filling vacancies.

Perspective 130

Perspective Management Other Balance 130

Inside Retail

MARCH 28, 2022

We recently asked Vestiaire Collective’s vice president of global marketing and branding Vanessa Masliah about the thinking behind the new brand identity, and what’s next for the platform. We truly believe that the transformation of the future of fashion is a global concern where the resale market has a key role to play.

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Fashion Marketing Social Media Strategy 130