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Managing retail touchpoints for a positive customer experience

Retail Focus

Having found out that “traditional” management tools have become less relevant, brands were forced to rethink their processes to survive, stay relevant and true to their audiences. . In addition to perfecting each brand touchpoint’s management, it is the liaisons that matter the most in an omnichannel context.

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Frasers Group takes former John Lewis space at Queensgate in Peterborough

Retail Focus

Frasers Group will open the doors to a Frasers and Sports Direct, occupying the former John Lewis space. Ed Ginn, Director of Investment Management at Invesco Real Estate, also said: “The signing of Frasers Group is a significant step in our drive to transform Queensgate into a leading retail and leisure destination. ft Sports Direct.

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Sook to bring its pop-up flexible retail space to Liverpool ONE in regional debut

Retail Focus

Grosvenor has announced that Sook, the pop-up retail space operator, has signed to take over a unit on Liverpool ONE’s Upper South John Street. The pop-up will be the third partnership between Sook and Grosvenor following two successful engagements in London.

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How merging data analytics and retail management can drive business value

Inside Retail

By developing decisions based on sound, sustainable analytics-based information, multinational retail consultancy Scalene Group is positively impacting product ranging, category space allocation, store network development and even promotional pricing for retailers spanning three continents.

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Why the employee-manager relationship is vital for performance

Inside Retail

About a decade ago, Google ran an experiment to explore the hypothesis that management does not impact individual performance. What was the magic ingredient that was missing when managers were removed from the equation – or poor managers were left in the equation? Many leaders fail to identify and adapt to this.

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The role of in-store media channels for omnichannel shopper engagement

Inside Retail

Shopper Marketing is a proven strategy to engage the omnichannel consumer on their path to purchase. . Around 80 per cent of all retail media properties, including in-store, out-of-store, and online assets, are bought, sold, and managed offline.

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In conversation with Aesop general manager, Preet Bains

Inside Retail

Here, Australia and New Zealand general manager Preet Bains discusses the brand’s omnichannel strategy, the sensory appeal of its unique stores and the key to maintaining the relevance of a legacy brand. . Everyone who enters an Aesop space is welcomed as a guest in our home and offered tea, conversation, and unobtrusive personal service.