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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. Swift’s brand promise has always centred on quality products.

Marketing 290
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“This is a milestone in our expansion efforts”: Levi’s GM for South Asia

Inside Retail

With a focus on personalised service, the store features an array of customisation options at the Levi’s Tailor Shop, alongside a diverse product range that promises something for every denim enthusiast. A key part of that is creating immersive, hybrid, brick-and-mortar experiences that resonate with customers. “As

Expansion 130
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How Ezibuy and Gumtree unlock incremental revenue with personalisation

Inside Retail

Many retailers have been forced to find new ways to engage their customers, sustain their businesses and find new opportunities for growth leading to an accelerated shift from physical retail to e-commerce. A core focus for Gumtree is to be Australia’s best native advertiser tailoring bespoke customer solutions personalised for each customer.

Tailored 246
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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. Retailers, we’ve got the best content tailored just for you. Campaign objectives. Vote For Your Favorite Long Sleeve Polo Color. Check it out here.

Strategy 230
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What John Lewis’ $195m deal with Google says about the future of retail

Inside Retail

From an end user perspective, it promises to accelerate the efficiency of the John Lewis partnership’s employees, allowing them to offer a more enriched customer-centric approach and wield data-driven insights for product and service refinement. “Not We’re looking forward to an era of fresh innovation,” Mian said.

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From smart mirrors to in-car shopping: the tech shaping retail’s future

Inside Retail

This can be seen by the adoption of QR codes – the use of which accelerated amid Covid-19 restrictions – self checkout in supermarkets and autonomous mobile robots, which are being utilised by major retailers for (among other things) logistical, supply chain and other inventory management tasks. The scenarios are endless.

Shopping 130