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The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

Word-of-mouth marketing is increasingly powerful because potential consumers tend to believe their friends’ and family’s perspectives on specific products and brands. Negative client remarks can also deter people from engaging with your business. Promptly respond to positive and negative customer feedback.

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How to reach customers at the time of purchase

Inside Retail

Retail marketing has evolved over the last few years. While advances in technology have allowed for more personalisation and better shopping experiences, the way consumers shop – both online and in-store – has changed significantly and the lines between the digital and physical world continue to blur further.

Strategy 246
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Sustainable athleisure is big business, but rising costs pose a challenge

Inside Retail

According to a report conducted by business consulting firm Grand View Research, the global market for sustainable athleisure was valued at US$63.1 In February, Losano collaborated with 3D knit production house Tailored Industry to launch a six-piece knitwear collection. billion in 2020 and is expected to reach US$117.4

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What John Lewis’ $195m deal with Google says about the future of retail

Inside Retail

Zak Mian, chief transformation and technology officer at the John Lewis Partnership, said a potential use case was an image scanning feature in the John Lewis app, which customers could use to show the retailer’s home design stylists a room they’re looking to furnish. We’re looking forward to an era of fresh innovation,” Mian said.

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A Complete Guide to Point of Purchase Displays

Frank Mayer

POP displays are a category of retail marketing that helps brands and retailers advertise products and influence purchasing decisions. And if you’re opting for a standalone display, be mindful of stores’ sight line regulations where displays must be under a certain height to help mitigate loss.”. Can it be hung?

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How to Make Your Product Stand Out

Creative Displays Now

Everything from your company story to your marketing cultivates a culture around your products and employees. When your organizational culture matches your brand, your employees will support and engage with it. They’ll live and breathe the messaging you want to convey to customers. Try Custom Product Packaging.

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Retail Research shows that dialogue and interaction are the way forward for retail

Barber Design

Economic pressures on the high street, including the shift from physical to online sales have had a dramatic impact on the nature of retail. Retailers are constantly developing more effective methods for engaging with customers – not just to make a sale, but to promote their brand and instil customer loyalty.