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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. The second was that the preference data they collected in the form of zero-party data can now be used for sales promotions in-store. Campaign objectives.

Strategy 230
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Here’s what a great retail experience looks like in Hong Kong: KPMG

Inside Retail

Retail is becoming more about physical presence and promotion with online ordering and delivery being the actual purchase point,” he said. Joint loyalty programmes are also another important facet of the overall marketing mix in the grocery sector, creating a new ecosystem of value propositions and ultimately changing consumer behaviour.

Hobbies 130
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“An exciting and important step”: Why Tommy Hilfiger is teaming with Depop

Inside Retail

The collection has been carefully curated to drive brand desire among Depop’s community and allows us to engage with new audiences who want to enjoy our pieces in ways other than buying new. These partnerships highlight the resale market being a critical component of circularity within fashion.

Fashion 130
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13 Retail Marketing Tips For Small Businesses In 2023

RetailMinded

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Amplify Your Associates’ Reach via Social Marketing If you’re making the right hiring decisions, your sales associates should be prime examples of who you’d want as brand ambassadors.

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Foodpanda’s Evelyn Tay talks travel, sport and 20-plus years in comms

Inside Retail

She brings over 20 years of global PR and marketing communications experience across Asia, the US and Europe. Especially on the public affairs front, my teams and I engage in deep conversations with government and public policy stakeholders to establish regulatory parameters for the gig economy.

Balance 130
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12 Retail Tips for 2022

Retailing Insight

AT-HOME” ECONOMY REMAINS Home improvement, hobbies, cooking, binge-watching, and online shopping will continue to trend in 2022. These redesigns are used as a part of their marketing campaigns to draw customers back to the brick-and-mortar locations. LIVE STREAMING The pandemic created a popular new buying experience.

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Achieving Business Goals: Marketing Targeting

Retailing Insight

I f you’re planning to expand your business into new markets or launch new products, you need to find your target markets to maximize your success. A target market is a group of people, also known as end users, that are identified to be your product or services best potential customers. Do they have any hobbies?