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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. This is a highly effective tool for reaching your most engaged customers. For example, April Fool’s Day is a time for playful humour.

Strategy 130
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Six must-have email marketing flows to elevate your customer journey

Inside Retail

From the initial welcome series that set the tone for a customer relationship through to re-engagement campaigns that reignite interest and post-purchase flows that build loyalty, establishing an email marketing flow is critical to the success of a retailer-customer relationship.

Flow 287
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How retailers can maximise returns during the upcoming sales season

Inside Retail

Australians’ shopping behaviour has evolved significantly over the past 14 months as Covid-related store closures and lockdowns accelerated the trend towards shopping across a broader range of channels, including apps and social media accounts, via smartphones, computers and tablets. . Offer gift cards.

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The Role of Shopping Centres in Creating Communities and Shaping Urban Areas

Retail Focus

Shopping centres are so much more than a place to purchase a new outfit or a loved one’s birthday gift. In recent years, they’ve become an exciting social hub that serves in strengthening communities and shaping urban areas. These precincts rely on people visiting the centres, buying from shops, and engaging with activities and events.

Shopping 162
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Retail appointments of the week

Inside Retail

The board will advise the group on matters of internal policy, advocacy positions, commercial and partnering decisions, and in the engagement and empowerment of the Indigenous community. An independent panel found that the business didn’t engage with the communities, and prioritised commercial interests over that of the public.

Gifts 130
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Analysis: How five luxury brands won digital fashion week

Inside Retail

But creating engaging digital shows is just half the battle: prior to the pandemic, Fashion Week was beginning to represent a massive influencer marketing opportunity, with backstage passes, front row seats, and exclusive parties prompting high-impact social content from bloggers.

Fashion 147
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How KOLs, Gen Z are driving growth at Chinese jewellery giant Chow Tai Fook

Inside Retail

Its future growth plan will focus on quality expansion and enhancing the productivity of its existing retail networks. Harnessing the current trends, such as direct sales via live streaming and short videos in third-party marketplaces, we continue to expand and enhance our ability to engage our customers digitally,” Chan elaborated.

Expansion 130