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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. The second was that the preference data they collected in the form of zero-party data can now be used for sales promotions in-store. Campaign objectives.

Strategy 230
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Four ways to support your team for better mental health 

Inside Retail

Let’s take a look at some strategies you can use to keep your team healthy and happy. The ‘soft’ side of leadership As a leader, it’s pretty common to focus on planning, strategising and problem-solving at the expense of forming strong workplace relationships and supporting emotions. If I was them, what would I be thinking?”

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Nere and far: Strand CEO Felicity McGahan talks UK expansion

Inside Retail

FM : We’ve just had a record year and travel in general has had a record year from a category perspective. We think they will respond to that fashion and function, and form a unique position there. We’re focusing on younger customers, and engaging travellers who are exploring Europe over this period.

Expansion 245
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High tech meets high fashion: Balmain launches NFT-based loyalty program

Inside Retail

With the rise of Web3 technology, it’s possible to create a close connection between the brand, designs, experiences and global community and store information in the form of on-chain records. Instead of thinking where our body is at a particular moment, consider it from the perspective of what our consciousness focuses on.

Fashion 278
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Data dynamism: Three ways embedded analytics are transforming retailers’ data into competitive retail insights

Retail Focus

Often, data is left to atrophy in a stand-alone IT department when it should be available in an accessible form to everyone in the organisation, exactly when and where they want it. Here are three ways an effective analytics strategy can unlock the value of data, backed by examples of retailers that have cracked the code.

Strategy 244
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Should you be friends with your co-workers? Here’s what the research says

Inside Retail

In addition, being unfriendly at work — either because forming friendships is too difficult or because you are avoiding a particular person — can make work less enjoyable and engaging. Less-engaged employees find less meaning in their work and receive less opportunities for advancement.

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6 Essential Online Marketing Tips & Ideas For Growing Your Business In 2022

Retail Focus

There are a huge number of consumers who prefer video content hence video marketing is the current trend and forms a very integral part of online marketing. Thus, it is necessary to change the marketing strategies. Direct-to-consumer (D2C) will be considered the best marketing strategy. Focus on the target audience.

Marketing 130