Why teddy-bear brand Steiff sees a big opportunity to grow in China
Inside Retail
APRIL 11, 2024
An overview According to Frank Rheinboldt, managing director of Margarete Steiff GmbH, the decision to form a strategic partnership with the Melchers Group to enter the Chinese market was motivated by several factors. Steiff recognises the enormous potential of the Chinese market, especially in high-quality toys and gift items.
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