article thumbnail

Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. When selecting the most suitable tool for your needs, it’s crucial to consider key factors: Cost efficiency: Ensure that the tool is cost-effective for effectively reaching and engaging your target audience.

article thumbnail

What comes after performance marketing?

Inside Retail

Performance marketing is great at driving short-term revenue and is good from a cash flow perspective. Legacy brands have long invested in brand marketing to create awareness, engagement and loyalty with consumers. However, it is a drug – the second you stop paying, the revenue stops coming,” explained Baartse.

Marketing 246
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to get on top of the numbers that matter in your business

Inside Retail

It is amazing really, the number of people that capably count revenue, yet cannot manage cost and believe that profit equals cash flow? In many organisations this translates into an inability to optimise cash flow when your ability to earn it is compromised. Financial perspectives are the ultimate? The buck stops with you.

Flow 130
article thumbnail

Ship-from-store: How Williams brought dark stores to light

Inside Retail

Whether they’re in lockdown or not, they still want to engage and interact with us, so things like ship-from-store are essential.”. From a business perspective, it’s a huge financial gain, because they’re making their inventory work more effectively,” Nesci added. That’s one of the biggest benefits of running dark stores.

Light 246
article thumbnail

Why focusing is an essential part of retail lighting

Retail Focus

These tools can make a store more visually appealing and engaging. Guiding traffic flow Focused lighting can be used to strategically to guide customers through the store. Light focusing can highlight specific pathways or displays, influencing the flow of traffic and encouraging customers to explore the store in a certain way.

Light 147
article thumbnail

Return-to-Office Strategies Failing? The Coffee Shop Effect Can Help Brew Success

All Work

On a daily basis, coffee shops around the world are filled with people tapping away at their laptops, working on individual tasks, or engaged in meetings or conversations of various sizes. As other people are engaged in productive/creative activities, we too are compelled (for somewhat mysterious reasons) to amp up our activity as well.

article thumbnail

A supply chain expert talks new global trade routes and decoupling from China

Inside Retail

A nuanced perspective As Mal Siriwardhane, CEO of B Dynamic Logistics , sees it, the recent militant attacks in the Red Sea pose significant challenges for global trade routes, which can particularly affect the Asia-Pacific (Apac) region, a hub of manufacturing and trade.

Strategy 130